In order to overcome work environment challenges and remain competitive in the market, organisations must adapt. An organisation's competitiveness can be improved through knowledge sharing" however, improvement without responsibility can have a negative impact on the sociotechnical environment which people cannot fully comprehend. According to researchers, business involvement in sustainable development goals remains minimal [51] . As a result, a sustainable consciousness is crucial to improve the business. In the project profession, sustainability is a business approach that balances the environmental, social, economic, and political aspects of project-based work to fulfil the demands of stakeholders without jeopardising or overburdening the availability of natural resources for future generations [33] . This study goes a step further and proposes a theoretical design that aims to ensure sustainable development during conceptual knowledge transfer in Agile IT projects.