How much is your voice worth?
It could be as little as roughly A$100. That was how much ABC News Verify recently spent to clone federal senator Jacqui Lambie’s voice – with her permission – using an easily accessible online platform.
This example highlights how artificial intelligence (AI) apps which create a synthetic replica of a person’s image and/or voice in the form of deepfakes or voice cloning are becoming cheaper and easier to use.
This poses a serious threat not only to the functioning of democracy (especially around elections), but also to a person’s identity.
Current copyright laws in Australia are inadequate when it comes to protecting people if their image or voice is digitally cloned without their permission. Establishing “personality rights” could help.