Perspectives of Service Quality in a Higher Education Context: A Qualitative Research Approach

Title
Perspectives of Service Quality in a Higher Education Context: A Qualitative Research Approach
Publication Date
2010-12
Author(s)
Sultan, Parves
( author )
OrcID: https://orcid.org/0000-0003-3856-4592
Email: msultan2@une.edu.au
UNE Id une-id:msultan2
Wong, Ho Yin
Editor
Editor(s): Bruce Gurd
Type of document
Conference Publication
Entity Type
Publication
Publisher
Australian and New Zealand Academy of Management (ANZAM)
Place of publication
Australia
UNE publication id
une:1959.11/74576
Abstract

This study aims to explore the perception of students with regard to critical antecedents and dimensions of service quality, and their causal relationships in the context of a university in Australia. The study used qualitative research method to derive a theoretical model. Three focus group discussions with nineteen students were conducted at the Central Queensland University (CQUni), Rockhampton, Australia. The findings reveal that the critical antecedents to perceived service quality are information and past experience. Students perceive service quality as a set of attributes and that they evaluate it cognitively. These attributes are categorized as academic, administrative and facilities service qualities. All of the interrelationships among the key themes are positive.

Link
Citation
Proceedings of the 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures, p. 1-17
Start page
1
End page
17

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