| Author(s) |
Mounter, Stuart
Grant, Bligh
Fleming, Euan
Griffith, Garry
|
| Publication Date |
2011
|
| Abstract |
The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australia's newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.
|
| Citation |
Australasian Journal of Regional Studies, 17(3), p. 300-329
|
| ISSN |
1324-0935
|
| Link | |
| Language |
en
|
| Publisher |
Australia and New Zealand Regional Science Association International Inc (ANZRSAI)
|
| Title |
Latecomers: Charting a Course for the Wine Industry in the New England Australia Region
|
| Type of document |
Journal Article
|
| Entity Type |
Publication
|
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