In reality TV series such as Survivor, alliances between contestants are utilized to construct dramatic narratives in order to maintain audience interest beyond the weekly winning of challenges. Similarly, within fictional Battle Royale-style stories, storylines involving alliances are an essential component of the narrative mix. However, the stakes are much higher, with the consequence of not only betrayal but death. Alliances involving real and faux friendships, sex and power-plays enrich the drama and allow audiences to engage and empathize with various characters, aware that they will inevitably mourn the loss of their “favorites,” just as fans of reality shows do. Over its episodic narrative and character arcs, Squid Game presents a number of such alliances. This chapter examines how these function within this dystopian series in comparison with the “entertainment value” model of Survivor and other reality TV series.