Internationally Australia is known as a ‘sporting nation’ and holds both a rich history and tradition in sport. Despite this reputation, much of Australia’s sporting culture is grounded in youth grassroots sport participation or international elite level performance. Typically, such culture can contribute to views that participation in sport is framed upon physical benefits such as the performance of skills, winning, and elitism. The purpose of this presentation is to dispel views pertaining to physical pursuits and competition as the pinnacle endeavours of sport. Evidence will be presented to substantiate and advocate the holistic benefits of sport especially, mentally, socially and emotionally. Our research draws upon the Australian Masters Games and a regional Australian program for newly-arrived migrants that used sport as a vehicle to build social inclusion, promote holistic health and enjoyment of movement across the lifespan. We demonstrate how underrepresented populations such as older adults and migrant groups can obtain these benefits throughout life and thrive. Ultimately, participation in sport is about so much more than the bike and should be viewed as a recreational activity for all.