This paper assesses some features of industry 4.0 by using SWOT analysis that affects the adoption and implementation of industry 4.0. The paper identifies the strengths, weaknesses, opportunities, and threats related to industry 4.0. By the consideration of these four groups of factors, the industrial practitioners can understand how to implement industry 4.0. Moreover, industrial practitioners can use the strengths/opportunities offered by industry 4.0 to take strategic decisions to decrease the effect of the threats/weaknesses that come along with industry 4.0.