The 'power' of digital innovation within the Australian chicken meat sector is projected by many analyses to lie in digitally enabled advances surrounding traditional strengths of productive efficiency, consumer acceptance, and relatively low retail prices. The power also lies in variations to conventional models so as to innovate into value-added products, particularly those bearing information-related attributes such as traceability. This report characterises the nature of benefits available and the prerequisites and mechanisms for capturing them. However, there is considerable variation among stakeholders in the industry and each is motivated by contextually specific potential gains and unique capabilities in securing them.
This scoping study collects, evaluates and presents available information so as to map relevant literature, experience and knowledge to the field of digital transformation in the Australian chicken meat industry.