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Just over 10 years ago when I started my PhD researching the effects of intensive horticulture on wild pollinators, pollinator conservation was not a common topic in public discussion. I spent much of my PhD explaining to people why I was studying wild pollinators, what was so special about them, and why I was not so interested in European honey bees (Apis mellifera L.). Today (not because of my efforts), pollination ecology research is experiencing a well-deserved boom, and pollinator conservation has become a hot topic in a range of popular media. This is great for pollinators, but has resulted in a lot of 'bandwagon' communication efforts, that is limited or misrepresented facts getting traction as scientific consensus on pollinator conservation. |
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